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Cross-Channel Marketing: Consumer Behaviour

What makes cross-channel marketing successful? The method’s main purpose is to interact with consumers wherever they are and drive them back to business. With so many marketing platforms available, consumers may only see a message on one of those.  This makes coverage across multiple platforms critical. Expansion like this works by spreading the message to as many future and current customers as possible. When done well it can create a uniform, positive experience across several media platforms, in turn raising awareness and strengthening reputation. The following infographic looks deeper into cross-channel marketing.

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This infographic was created by Cordial, an email automation platform.