Designing your website: what makes a good website?

Designing your website: what makes a good website?

In the modern world, websites have become the core of any business, blog, or newspaper, and if you want your page to grow, it is important to have the right ingredients on your webpage. If you are unsure how to do this, it is always a good idea to hire a web design expert like Blue Whale Media.  

In order to draw traffic to your website and leave every customer or reader with a good experience, there are three main areas of your page to perfect.

  1. Content
  2. Design
  3. Technical Details

While all three are necessary elements to create a good website, the first and foremost is the content. Before anything else is looked at, you must first decide on the purpose of your website. Is it a landing page? A place to sell items, to engage readers or to provide further information on your brand? Most websites will have a multitude of purposes such as these, but it is important to separate out which parts of your website serve what purpose, and which is the most important. 

With the purpose decided, you can begin thinking about the content. No matter how flashy your website is, readers and potential customers will be instantly turned away if the content is confusing or disengaging. Depending on the style or type of content your website is going to have, this will vary in importance: a blogging website will of course need to have more flair and engagingly written content than a sales website. Nevertheless, all content should be clear and easy to understand.

With the contents of your website and its purpose sorted, the next thing needed for a good website is good design. The most popular websites are clean and sleek, with little clutter, and core information displayed clearly. One of the main tenets of web design is the F-shaped pattern reading, which simply follows the natural way our eyes scan a page. In order to make sure your website fits the way readers will view it, information and images should be placed with the F pattern in mind, as our eyes naturally scan left to right across the screen, starting at the top and working downwards.

Other important aspects of design are colour and imagery. The basics include not making the background colour too similar to the text, and not filling the screen with garish neon greens, and creating a good colour and image design can greatly enhance a website. Keeping to a clear colour palette of around three to five complementary colours can make a website extremely visually appealing, and having a form of colour code for different sections can further enhance your website’s accessibility.

The final and equally important section is the technical workings of your website. This consists of many different aspects, but overall relates to the smoothness and reliability of your website. For example: ensuring your website loads quickly could be vital to ensuring increased traffic, as studies have shown nearly half of web users expect websites to load within two seconds, and may start to leave if the time to load exceeds three seconds. Loading times can often be fixed via image optimisation. 

Other aspects include making your website mobile friendly and ensuring your website is optimised for search engines. While this is typically done through the use of SEO terms in a website’s content, it can also be important to create your website with schema structure, which allows search engines to better understand your website’s content and thus push it further to the top of the results page. There are many aspects that contribute to a great website, but by optimising each of these three areas, you are sure to be on the right path to a standout website.

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