When it comes to marketing directly to potential and established customers many tend to think about digital platforms. These digital forms of marketing, like email blasts and websites, can provide consumers with quick and easy access to information. However, research has proven that digital has less authority and makes less of an impression on consumers when it comes to actually making a purchase.
Even though digital marketing can be an extremely powerful and an efficient way to provide information (online video for example), there is information that shows that this can actually slow down the purchase decision-making process as it adds variables to the purchasing equation.
Direct mail, on the other hand, delivers a much more meaningful, focused, and powerful punch. Direct mail actually delivers a deeper and longer-lasting impression on people’s brains over digital marketing.
When customers receive direct mail their brain is more emotionally engaged. They brain also sees direct mail as “real” which acts as a catalyst for long-term memory generation.
A good analogy would be the difference between meeting someone online, or meeting them face-to-face and shaking their hand. The brain goes through a much deeper thought process and is “forced” to take physical action when encountering an offline experience. Physical offers deliver an experience that prospects can see, touch, taste (not recommended), smell, and even hear around you.
When handling a direct mail offer, a prospect must also decide, “do I want this or not?” Regardless of the decision, a physical interaction and powerful impression is created within the brain that provides both short and long-term value.
At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.