Many people believe that video work is finished as soon as the cameras are turned off. But the reality is not quite like that! It’s not enough to record dozens, or maybe hundreds and thousands of hours, and imagine that the final product is ready; it takes a lot of post-production work.
Post-production – or editing – is essential for the video to reach a more professional quality, with the addition of effects, soundtrack, cuts, b-rolls, and more. This part may seem scary for those not yet familiar with software and post-production techniques, but it is possible to achieve good results with your videos with a bit of study.
Do you want to understand how video post-production work is done and how important it is to create more friendly and professional videos? Come with us, and we’ll tell you everything you need to know about it!
What Is Video Post-Production?
Suppose you want to be a video producer like gillespie productions for instance for the internet and work with the video format. When you make your first recording, whether using a professional camera or even your cell phone, there are bound to be recording errors, parts of the video you want to delete, or, who knows, parts of the recording you want to highlight. In addition, it will also be necessary for you to publish the video on a platform that supports the format so that other people can watch the content you created.
The video must go through a post-production process for all this to happen.
Video post-production is used to eliminate speech errors, reduce leaked noise, correct different lighting between shots, add animations, add musical effects, among other things. All this with the same goal: to make the video more attractive. Therefore, we can call post-production all the work carried out after recording the audiovisual content.
If you are a content producer or your company thinks of investing in videos as an effective way of marketing, you cannot ignore post-production, producing more coherent and attractive materials for the public.
Why Is Video Post-Production Necessary?
Video post-production serves to make sense of the captured images during recording. Imagine that you are creating a movie in a commercial format for TV. In this film, you want to show the product that your company produces and its applicability. To highlight your attributes, you make close-ups of the product at the time of recording, show actors handling, and other things.
Putting together all the recording pieces will not be enough to produce an outstanding commercial. The takes must be joined together cohesively to create storytelling (a way of telling a story) in the video. In addition, it is essential to add visual and audio effects to draw even more attention. All this will only be possible with post-production and the team behind it, usually composed of writers, directors, editors, colorists, sound designers, and editors, who will choose the best scenes, add the effects and create an attractive story to watch.
