Meta-Description: Need to take photos as part of your product marketing strategy? Make sure they stand out using these beginner-friendly tips.
As an online entrepreneur, you need to take photos of your products to reach your target market and engage with potential customers. It may sound easy to just click on your camera or smartphone, but you might need basic photography skills to advance your online business to better heights.
Don’t worry. You don’t need to be a professional to achieve high-quality photos to market your products and services on your social media pages. Consider these five helpful tips.
Use Proper Lighting
When taking photos of your products, using proper lighting is crucial in taking pictures that look natural and similar to what they look like in real life. You want your target audience to see the real deal before purchasing your merchandise.
Natural lighting is the best option because not only is it available everywhere, but it also shows your products as is. You get photos that don’t look dark and unflattering. If you have a large window or a balcony, position your products close to it, then take photos. Use ring lights if you don’t have a large window or if you have to take photos at night. Avoid using flash photography as this produces harsh lighting and glares that overpower your subject.
Utilize the Rule of Thirds
The rule of thirds is one of the most basic and essential photography skills you should know. To do this, enable the grids on your camera and smartphone and place your object to the points where the lines intersect instead of putting your photo in the middle of the frame. Utilizing the grids enables you to create visually balanced photos that will attract more viewers to visit your page.
Placing your product in front of a background will make a difference in the overall aesthetic of your photos. For example, you can utilize the soft pastel sunset colors of the view outside your balcony to complement your artwork, makeup, or beauty products. You can also utilize themes that go well with your product. Take shots of your cookies and pastries on your kitchen counter. Or your gadgets on your organized work desk.
When in doubt, a plain white background is the best option. White backgrounds offer a clean, refreshing, and simple look that doesn’t outshine your subject.
Props also add more flair to your photos, especially when taking flat lays. Experiment with various textures and pieces to make your photos look more exciting and your products pop out.
For example, if you’re in Bataan or other beaches, you can borrow a few seashells and utilize the sandy shores and azure waters of Anvaya Cove in Morong to get natural textures and colors that are a stark contrast to the man-made products you are marketing.
Incorporating props to your flat lays isn’t just embellishment, but it also creates a story for your viewers to delve into.
Use a Tripod
If you have shaky hands, use a tripod to take more transparent and more focused photos. If you haven’t invested in a tripod yet, mount your camera on a stack of books or a water tumbler to stabilize it. Utilizing your tripod helps in reducing blur when taking still and professional-looking shots of your subject.
Taking photos for better marketing doesn’t need to be expensive. You also don’t need to be a professional photographer to get the best photos. With practice and through the help of these beginner-friendly steps, you’ll get high-quality photos that will keep customers coming.