As the year comes to a close, plenty of people set their sights on all the coming year will bring. For business owners, however, this marks a big opportunity to engage with customers. The holiday season is the perfect time for a business to connect with consumers in meaningful ways. From promoting specific sales to sending out bulk Christmas cards, there are a number of tactics you can consider when it comes to seeing success with this objective. Consider these tips and put together your own strategy for holiday engagement.
Work on Digital Offers
Business owners have lots of different priorities when it comes to customer engagement. For some, the holiday season provides the perfect chance to guarantee some last-minute sales. If this is your main goal, then one great tactic is creating special offers. Since most consumers tend to buy gifts on the internet, introducing digital offers via email and other online channels can be a great way to entice shoppers to your online storefront. You can grab the attention of both your loyal patrons and new customers by tossing out an offer that everyone will find appealing.
To take this tactic to the next level, allow shoppers to use whatever discount codes or promotional offers into January. Though you might want those last-minute sales, you’ll find extending the promotional period will keep the name of your brand fresh in the minds of customers.
Go Classic and Send Out Cards
Another reason to consider customer engagement around the holidays is to strengthen the bonds that exist. The people who use your services contribute a great deal to your success. By using the holiday season as a way of touching base and showing thanks, you can keep the image of your business positive at all times. One perfect way to achieve this is with a card. The tradition of mailing out holiday cards is one that has remained consistently popular, even as digital communication methods have increased in use.
Grabbing bulk Christmas cards is the best way to be cost-effective about your decision. You can find an array of spectacular templates at Cards for Causes that are perfect for businesses across all industries. What’s more, Cards for Causes donates a percentage of the payment to the charity of your choice. Not only does this help you connect with your customers, it also provides a perfect opportunity to do something kind for those in need.
Create a Long-Term Strategy
Marketing teams often begin working on holiday promotions months in advance. A long-term strategy for the holidays can help you in a number of ways. For one, you can start sending out gift ideas to customers via email or social channels as soon as Thanksgiving if you have all the materials finished beforehand. Creating a plan in advance also gives you more flexibility to make mistakes and adjust your strategy when it isn’t delivering the results you’d hoped for.
Entice With Shipping Offers
If you can’t do much in terms of knocking money off certain products, you can still entice customers with discounts on shipping. When a customer has the option of getting fast and efficient shipping without having to put money down for the service, it dramatically increases the odds of this individual committing to the sale. All you need to do is figure out how to ensure this decision still leaves you with a decent profit at the end of the day.
Connecting with your customers is one of the best ways your business can close out the year. When clients feel appreciated, it tends to have a positive impact on the future of your brand. Whether you use the services of Cards for Causes to mail out bulk Christmas cards or you create offers that customers simply can’t ignore, there are all sorts of ways to make the most of this season.