A product launch is just not the end. There is a lot more marketing left to it; and what is better than a lucrative packaging playing that part for you? There are ample ways to package a product, the most convenient of them being the folding cartons. These packagings offer the best ability for customization. Here are a few packaging goals listed that you must consider before getting these cartons printed:
- How important a role does packaging play in your manufacturing? Are your products hand-made or machine-made?
- How large shipment do your products undergo? And how far do you ship your products?
- How do you present your products on the shelf?
- How much of a production and packaging cost are you comfortable with?
Knowing your goals will help you further in finalizing the final packaging and you must consider the following points before getting the cartons:
Product Appearance
Shelving the products always require carefulness. The cartons must be positioned for achieving maximum visibility while liberating the packaging’s maximum messages. The packaging must be appealing enough for the consumers to hold out and try them with touches. The appearance makes the customers interact with the product and the brand. There might be added “try me” features that will help customers flock more around your product shelves.
Shelf Performance
Luxurious finishing effects on the packaging help improving the product’s perception in the minds of the customers. Besides these, it is also important to gauge if the carton can withstand long rough external environmental conditions. The factors of consumer’s constant touches and handlings too must be considered. The packages need to spend a considerably long time on shelves and they need to look fresh throughout.
Product Fragility
Irrespective of the process of manufacture or the distance for shipping, one serious thought must be given to how fragile your final product is. Aligning with this, the final packaging can be determined. The internal packaging must also be put into consideration if the product demands extra safety. Despite your extra security in bringing the product on the shelf, customer’s mishandling might also damage the products. No consumer would want a product that will be revealed broken.
Netpak packaging solutions offer options for any budget and any customization requests. It does not depend if the product is a new launch or a method of revamping, quality and curate deliverables will reach to you.
