Through geotargeting, you can focus your marketing efforts on target groups that will bring you the most desired results. Geotargeting helps you use a customer’s specific location to deliver relevant and personalized ads. Since different locations support different age groups, income, ethnic groups, etc., you can use that information to determine what your target audience is most interested in. That way, you can tailor the ads to best suit the needs. But how can you use geotargeting to implement a marketing strategy successfully? Here are different ways how.
Target ads to more local venues
As soon as you identify your specific target audience, it is easy to direct your ads towards venues they will most likely be in. For instance, a grocery store that explicitly delivers grocery items to areas near their physical store doesn’t have to advertise to everyone because not everyone is located within the location they are based in. Instead, they can advertise with a small radius of their location. That means you can use geotargeting to drive traffic to your store, saving resources and money and still achieving a successful marketing campaign.
Collaborate with other local stores to increase your sales
If you want to build solid brand loyalty, you need to insert your brand as a part of the community. Making a name for your business in the community is critical, and geotargeting can help you achieve that. For instance, if you have a shop that sells books and your target audience is university students, you can collaborate with a coffee shop within a few miles from your store where students frequently visit. Target promotions to students that are within a 10mile radius from your store and the coffee shop. For instance, students that bring a receipt from the coffee shop get a 10% discount in your store. Since this kind of promotion markets the coffee shop, they will also mention your store to customers as they pay, get your name out there, and help you build your brand while increasing your sales.
Use a custom landing page.
Geotargeting is about marketing to a specific audience based on a particular location. The objective is to make the consumers relate to your business by providing relevant ads and content. Landing pages are also a crucial part of this strategy. Ensure you customize your landing page and surround your target location. For instance, using a theme relevant to that location or using an image of a specific area within that location. That engages the user personally, captures their attention, and keeps them browsing more. As such, it becomes easy to convert visits into sales.
Use demographic and geographical data.
If you have worked with a competent marketer before, you know that they analyze demographic factors first to determine the best target areas for marketing efforts, such as launching new products. However, you also need to evaluate the challenges of reaching your target audience. For instance, target a location with a lower total number of customers but with a high target demographic since that makes it easier to reach them.
One last thought
Geotargeting makes marketing more manageable and cost-effective. It provides information about target customers’ behavior and other traits that you can use to deliver personalized and relevant ads. If you use geotargetting effectively, you can deliver a successful marketing campaign.
