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Why is Events Marketing Important?

The promotional technique or strategy that requires face-to-face contact between customers and brands at events is referred to as event marketing. Classic examples of event marketing include seminars, trade shows, and conferences. Since events will differ, they have to be marketed uniquely.

When marketing company events, top event companies in Singapore take into consideration the content, audience, and culture. To become successful in the field, top event companies need to always be aware of what’s new in the field. This is also important if you want to become a force to be reckoned with in the marketing space.

The Importance of Event Marketing

A report indicated that a staggering 95 percent of marketers believe that live events are the best way to provide attendees with a great opportunity to establish in-person connections especially in today’s increasingly digital world. Additional statistics from the report also revealed a few interesting findings. For instance:

  • At least 84 percent of event attendees revealed they developed a more positive opinion about the product, brand, service, and company after attending an event.
  • At least 87 percent of C-Suite executives have a strong belief in the power of live events and they intend to invest in them more in the future.
  • At least 31 percent of marketers consider event marketing to be one of the most effective marketing channels available nowadays.

One of the things that makes event marketing great is the amazing benefits they offer. Some of the most notable ones include:

Growing Your Leads and DataBase

Even if prospects won’t automatically convert at events, you already have the opportunity to add them to your database. They will then become leads that you can nurture using the sales process. This scenario is common among B2B marketers. During events, you can also obtain email addresses to build relationships with prospects.

Email addresses can also help you generate future sales regardless if you are a B2C or B2B company. However, you need to make sure you follow the regulations in place when collecting people’s data. In most cases, regulations will require that you get the consent of the owners before adding them to your mail list.

Increasing Brand Awareness

Events are also a wonderful way to get prospects and customers to discover your business or your brand. When you host an activity, you are providing prospects a venue where they can interact with your brand. For instance, for B2C companies selling sodas, they can sponsor summer festivals and hand out free samples.

Allowing prospects and visitors to interact with local celebrities is also another great idea you can look into. You don’t necessarily have to offer what you are selling all the time. Case in point: even if you are offering insurance, you can still entice people to check you out when you offer food like pizzas and hotdogs.

Building Brand Affinity

If you host a fun and exciting event, people will remember and talk about it for a long time. Creating an unforgettable experience will also make it easier for prospects to remember your brand or your business. Also, remember that when attendees have positive interactions, they will also have happy memories.

When they can associate happy memories with your brand, they are also more likely to purchase from you or be loyal to your brand. Also, it would be a great idea to sponsor events for charities as people are more likely inclined to purchase from a company or brand that also supports causes they care about or that are important to them.

Understandably, brand affinity often translates to loyalty since people are more likely to opt for brands that they like and have earned their trust. Brand affinity are also often associated with positive emotions such as optimism, inspiration, trust, loyalty, and interest in the brand.